The short answer. In 2026, branding in India ranges from roughly ₹40,000–₹90,000 for a logo and basic identity, ₹1,00,000–₹3,00,000 for a full visual identity with guidelines, and ₹3,00,000–₹10,00,000+ for complete brand strategy, identity and rollout. Where you land depends on scope, the team's experience, and how much of your brand you want built — not just designed.

Ask five agencies what branding costs and you'll get five non-answers, because “branding” covers everything from a single logo to a full strategic overhaul. So let's do what almost nobody does publicly: give you real ranges, explain what moves them, and show you where the money actually goes. The figures below reflect the Indian market in 2026 for serious, professional work — not marketplace gig rates.

First, what you're actually paying for

A logo is a mark. An identity is the full visual system — logo, colour, typography, iconography and the rules that hold them together. A brand is everything a customer thinks and feels about you, shaped by strategy, messaging and consistency across every touchpoint. The further along that scale you go, the more you're buying and the more it's worth. That's why a ₹2,000 logo and a ₹5,00,000 brand aren't the same thing at different prices — they're different things.

The three tiers, with real ranges

Tier 1 — Logo & basic identity: ₹40,000–₹90,000. A professionally designed logo, a small colour and type palette, and clean usage files. Right for an early-stage business that needs to look credible and consistent quickly. What you don't get: strategy, naming or a full guideline system.

Tier 2 — Full visual identity + guidelines: ₹1,00,000–₹3,00,000. Everything in Tier 1 plus a complete visual system, iconography, imagery direction, key collaterals, and a brand guidelines document your team can actually follow. Right for a growing business scaling across many touchpoints and people.

Tier 3 — Brand strategy, identity & rollout: ₹3,00,000–₹10,00,000+. Positioning, audience and messaging strategy, naming if needed, the full identity and guidelines, and rollout across packaging, digital and — with a partner that also builds — the website or app the brand lives on. Right for businesses entering a competitive market, repositioning, or preparing for investment or serious scale.

What drives the price up or down

Scope. A logo is one deliverable; a brand is dozens. Every added touchpoint — packaging ranges, decks, signage, social kits — adds cost.
Strategy depth. Research, positioning and naming take senior time and move the price more than the design itself.
Experience of the team. A studio with a real portfolio charges more — and de-risks the outcome. Cheap usually means junior, template-driven, or offshore-and-forgotten.
Whether it's built, not just designed. Most agencies hand over files. If you also need the website, store or app the brand lives on, that's additional — but under one roof it's cheaper and cleaner than stitching three vendors together.

The cheap-logo trap

A ₹1,500 marketplace logo feels like a bargain until you try to scale it: no source files, no system, a mark that looks like ten other businesses, and nothing to keep you consistent as you grow. You then pay again — usually more — to redo it properly. The cheapest branding is almost always the most expensive over two years. Buy once, buy right.

How LTTRBX prices

We scope to your stage, not a fixed menu. Many clients start with strategy and identity, then add packaging, collaterals or the website build as they grow — so spend tracks value. And because our 50+ person team designs and builds under one roof, the brand you approve is the brand that ships, without paying a second agency to translate it. Want a real number for your situation? Tell us your scope and we'll give you a clear, itemised quote — no vague “it depends.”

Frequently asked questions

How much does a logo cost in India in 2026?

A professionally designed logo with a basic identity typically costs ₹40,000–₹90,000. Marketplace gigs cost less but usually lack strategy, source files and a usable system.

Why is branding so expensive?

You're paying for strategy, senior design time and a system built to work everywhere and last for years — not a single image. Done right, it lowers your marketing costs and raises what you can charge.